Business Plan - Major Assignment Essay Example | Topics and Well Written Essays - 1750 words

Business Plan - Major Assignment - Essay Example The reason for picking this line of business was due to the nature of the service sector in returning profits on investment. However, the investment has to undergo intense planning in order to ensure that the factors that guided the operations and running of the restaurant will ensure returns on investment. The main reason of picking the Montclair region is due to the availability of a facility that the owner of the business inherited from their father. In effect, this facility shoulders some of the burden that comes with leasing property to conduct business. The company venture into this area due to the lack of another restaurant to offer two differentiated products at the same time. In this case, the restaurants, fast foods, and other franchises operating in this area operated along one segment without considering combining two segments in order to offer differentiated products. Company Profile This new company will be unique from any other restaurant in the area chosen to establis h the restaurant. In addition, the restaurant is going to be a sole proprietorship, which means that the owner will own the facility and be responsible of any profits and losses or profits that the business might incur. The idea to start the idea was born when the facility to establish the restaurant was offered to the owner by his father who operated a restaurant in the same location. Tentatively named, Eagle Group Restaurant, the restaurant will serve a dual service role in that it aims at providing families dining services as well as provide these families with an experience of intimacy. To achieve this, the restaurant will offer customers a diverse menu that will come along with portions that were generous at reasonable prices while adopting a Texan Midwestern theme. In order to recreate this theme, the restaurant will provide the dining area with a smaller unique menu that will continuously be changing depending on the season in time. The decor of the restaurant will include be ige colors, tubing made of black metal, and a fountain garden styling with the walls constructed of bricks. In order to ensure that the decor remained unique in nature, the restaurant will feature an entertainment platform that focused on live cooking for a section of the clientele. Mission Statement The mission of the company will be to aim at exceeding the expectations of a customer by providing the appropriate ambience for the perception of all their senses. In order to achieve this mission, the restaurant will ensure that the atmosphere was pleasing to their senses of touch, smell, sight, hearing, and tasting by being provided with an exciting environment that was creative in nature. In addition, the restaurant will train their employees and equip them with the exceptional skills for customer service that will ensure that they made decisions based on business philosophies. Market Research Montclair, New Jersey has recently witnessed an influx of restaurants with many of these re staurants being franchise operations such as the Acappello (Acappello). However, the industry appears to be stable, which indicates that there is room for growth in the future with the economy of the area set to be maintained