Business in sport †SWOT analysis for DONFI Essay

Business in disportIdentify the Market Research methods that are used in deuce selected sports Organisations.I will start this assignment by explaining that market explore is the gathering of information and studying the data collected relating to the consumers preference. This gives a phoner an insight prior to introducing a product on to the market.For my first sports attach to I will choose DONFI. I will start by doing a SWOT analysis, then explain the 4 Ps relating to market research and lastly PEST.A SWOT analysis stands for, Strengths, Weaknesses, Opportunities and Threats. So I can come to this to DONFI by explaining that their-STRENGTHS- are that the familiarity came up with an idea of producing t-shirts which a variety of sight would buy, they knew they would be unique as the designs were imported from America. The costs were aimed at students non earning a great call of money this insured the t-shirts would gain interest just at the selfsame(prenominal) time they were still expenditured so the bon ton would be making profit. finally the team that started the company had great belief in the products to succeed which make careing them easier.WEAKNESSES- The fact that DONFI had only a couple of months to get the company up and workning do it hard especially as one time we got it running there was again only a few months to sell all the upraise. This meant that everyone needed to be dedicated. Also the area in which the produce was creation sold was the best DONFI could have but would have been remediate if they had more(prenominal) than one gross r even upue area. Another issue would be that if we were to run out of stock we would have to bulk order the next down which may be too many.OPPORTUNITIES- DONFI would need to think about expanding their sales area in the future to increase sales. They could also expand on their stock by this I mean that they could introduce more designs in perhaps a variety of coloured t-shirts and also b ring in smaller t-shirts rather than large as the demand seemed to be greater.THREATS- The threats to this company are that they need to stay apprised of other competition absent to start similar companies and also the designs used may become more common from larger outsider companies. DONFI also need to be aware that the team is going to have to break apart some twenty-four hours down to a variety of interests and future aspirations of individuals.The 4 Ps relating to Marketing stand for Product, Price, Promotion and Place. I will now relate these to DONFI-PRODUCT- This can be either a good product bid the idea of the unique T-shirts or a good service provided to a customer the person that buys the product or the consumer the person that wears DONFIS T-shirt. In this companies case they provide a product range to both. This company is not big enough to sell forming as a chain of statistical distribution because they dont have the quantity (although they could get it). What DONF I does is realise who their target market is all and sell to them.PRICE- DONFI realised straight a bearing that if the price wasnt right they would not succeed. This means that the price needs to outfit the quality of the product as well as being desirable to your target consumers. DONFI attempted to sell shirts at 15 to begin with but then realised that they were not grabbing the attention of the customer so by lowering the price to 10 the company was able to break even and start making profit. This method they used is known as indeterminate pricing, where they add a profit mark up to the unit cost.PROMOTION- the principal(prenominal) aims are to inform and make people aware of the product being sold. So DONFI did this by distributing flyers, word of mouth and advertising their product on the internet and on TV screens where all students will be made aware of the product. Sales promotions during events were advertised with new flyers to attract more people to buy for the event being advertised. Also by highlighting promotions e.g. 1 T-shirt for 7 or 2 T-shirts for 10 attracts customers wanting a good deal.PLACE- DONFI needed to think of the most cost effective way to get the product across to the consumer. DONFI attempted direct marketing on the internet by saying if you were interested in the shirts then mop up the Managing Director direct.