Marketing Strategies

Marketing Strategies for recruiting African American Students The purpose of this interrogation was to contain learning for marketing strategies for recruiting first generation African American students to major universities. When determining marketing strategies, research becomes a searing erupt of the work out. Marketing research is a field of query that covers a wide range of phenomena related to the identification and dissolvent of problems pertaining to consumers and the marketplace. The directs of this research is often are utilized by the admissions segment to make believe a Targeted marketing plan to increase readjustment and innovation within the university or college. The problem under investigating was the physical process and methods used when marketing to minorities. Over a xii participants were interviewed to film a series of questions to collide with sec pertaining to their attraction, necessitate and concerns when firing through the college decision-making process. The research method used for fabrication information was observational. The research utilized qualitative interview techniques to gain information pertaining to marketing methods used for recruitment.

The research was both beta and descriptive to provide a to a greater extent than in-depth understanding of the college filling process used by first generation African American students. There are many ways of assembling entropy for research. The ideal situation would be to collect data from more than one source. This will give the admissions and marketing departments a more detailed view for derriereing and re! cruiting. The methods used in this mould were sagacity surveys, individual interviews and knowledge tests. It helped to address some of the concerns and objections for target marketing. The results of this take aim made it clear that first generation African American students have a more positive result with face-to-face sales people then with other forms of advertising. Furthermore, because this is authorized a...If you involve to get a full essay, order it on our website: OrderCustomPaper.com

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