Compare the ways in which language is used for effect in the two texts. Give some examples and analyse the effects Essay Example for Free

Compare the ways in which language is used for effect in the two texts. Give some examples and analyse the effects Essay The two sources that I am going to compare are Source 3 and Source 2. Source 2 is an article aimed for anyone who is interested in swimming or even people who like to read about incredible accomplishments made by other people. The text is formal and is about Philippe Croizon who in 2 years learnt to swim without his limbs. He lost of all of his limbs in 1994 while he was removing a television aerial from a roof and it hit a power line. However source 3 is a book extract aimed at adults who like reading about geography in general. The text is formal and is about Christopher Ondaatje who crosses part of Lake Victoria. On his journey there he talks about the spectacular sunrise he sees behind Mwanza. He also talks about the experience with ferry rides and the past experience about one of those ferries going down just outside Mwanza and that people were killed. In comparison with source 3, source 2 is a happier and also more exciting and the reader feels more drawn to the fact that after 16 years after losing all of his limbs, Philippe Croizon crosses Channel than the fact that in source 3 the story is taken more calmly and less exciting to be taking a ferry across the lake. Furthermore, in source 2 the contrast between the fact that the man, 2 years ago â€Å"could barely swim at all† and him saying after the channel swim â€Å"I did it. I’m so happy† is evocative. Moreover, this shows that despite the fact that he lost all of his limbs, he could still do something incredible which occurs at the beginning of the article, engaging the reader and setting a tone of excitement and most of all pride. However in source 3, there are only a few evocative moments in the extract – â€Å"the fish eagles screeched their mocking cry†, â€Å"spectacular sunrise†. However none of which express excitement or pride. The difference in language used for effect is that in source 3, short sentences are employed to enhance meaning and effect: â€Å"an idyllic spot†, â€Å"no other sounds†, â€Å"spectacular sunrise†, the alliteration of the ‘s’ add an emphasis to the experience of them looking at the sunrise and the reader is able to emphasise with them. However in source 2, the language used is that alliteration occurs with â€Å"treacherous tides† â€Å"sofa sportsman† for emphasis –just like in source 3, and engagement. Moreover, the similarities between these 2 sources is that they both have an element of drama in the texts. In source 3, we are left with not knowing if they make it across the lake in the ferry because â€Å"a year earlier, one of these ferries went down just outside Mwanza, and people were killed† this makes the reader shocked and eager to carry on reading. However in source 2, the element of drama is when the text explains how the man lost all of his limbs, â€Å"Mr Croizon’s legs and lower arms were amputated after he suffered a calamitous electric shock while removing a television aerial from a roof in 1994 when it hit a power line†. This leaves the reader with the unanswered question of how did he manage to do it, which leads into wanting to read the rest of the text. The language used in both texts is formal. The reader is able to read with ease as the texts are informative. In source 2 â€Å"an average channel swimmer takes around eight hours†, â€Å"21 miles from Folkestone to the French coast†. In source 3 – â€Å"Mwanza, a vibrant African city†, â€Å"the people pressed up against the front of the ferry, along the sides and against the rails†

Dove vs. Bebe Advertisements :: essays research papers

Advertising Advertising is a multi billion-dollar business that keeps our economy growing. That’s why we are constantly bombarded with hundreds of ads every single day. Anywhere we look ads will always be around us, in magazines on billboards, radio and t.v. Advertising agents use different types of strategies to get us to buy their products. They also use different tactics to appeal to our senses that make us more vulnerable to their products. There are several categories of basic appeals that are used in advertising. They range from the need for attention to the need of guidance. Advertising has now changed how regular people see the real world. We are constantly looking at picture perfect women and big and buff men in ads. This puts a lot of pressure on us and makes us believe this is the way we should look like, or what we would look like if we bought the product that’s being advertised. The Bebe brand add is advertising clothes. On the top left corner there is a phone number and web address so that I can immediately buy these items. This ad has an attractive young woman. She has a slender figure, blue eyes and perfectly long staright blond hair. Her hair and make up are perfect and she has flawless taned skin. She is wearing a sexy blouse with coordinating pants and earings. She is looking forward and sitting on a couch. This add works because it is modern and up to date. This add instantly grabbed my attention because the woman is just so beautiful, she almost looks like a doll. The appeals used in this are, the need for attention, need to achieve and the need to escape. The add implies to me that if I wear these clothes I will get attention because they are designer brand. I also feel the need to achieve because I can’t afford these clothes, so it makes me want to save money just to buy that outfit. Then since am not as skinny as the model the ad makes me want to loose weight so I can look like her. The ad also makes me want to escape because if I had these clothes and looked like the model I would definitely want to go out and show off to everyone. In the Dove brand ad there is a woman that in our society would be considered plus size.

Cost Plus History Essay

The first Cost Plus opened in 1958, when a San Francisco businessman parlayed his passion for travel into an import business by selling a shipload of hand-woven wicker from a local pier. The furniture sold out within a few days, but the idea lived on. Now Cost Plus World Market’s store at Fisherman’s Wharf in San Francisco is a favorite destination for tourists and locals alike. (Cost Plus World Market) With such a receptive audience eagerly awaiting his return, it only made sense to open a store. And in 1958 he opened the first store in San Francisco’s famed Fisherman’s Wharf and called it Cost Plus World Market. The store quickly became a destination for those who craved original and handmade items from around the world. Items were sold at cost, plus ten percent – hence the name Cost Plus World Market! (Cost Plus World Market) Since its opening more than four decades ago, the Company’s product categories have expanded to include: furniture, pillows, lamps, floor and window coverings, frames, baskets, garden, collectibles, tabletop and kitchen accessories, along with gourmet foods and wines. From a dining room table and chairs to the perfect Chardonnay to complement a meal, Cost Plus World Market is a complete value retailing resource which provides simple yet unique solutions for every entertaining and decorating need. (Cost Plus World Market) In 1996, the Company completed an initial public offering and trades on the NASDAQ national market under the symbol Cost Plus World Market. (Cost Plus World Market) As of January 30, 2010, the company operated in 268 stores under the name â€Å"World Market†, â€Å"Cost Plus World Market†, â€Å"Cost Plus Imports†, and â€Å"World Market Stores†. Cost Plus World Market) Cost Plus World Market buyers travel the world visiting remote villages, centuries-old factories and foreign bazaars searching for unique products to offer our customers. They get baskets from Bali, chocolates from Belgium, pottery from Portugal, and wine from around the world. These are just a few of the uncommon treasures that customers will discover on their adventure through our stores. Cost Plus World Market) Cost Plus World Market is a spirited, eclectic and wildly different retailer that turns shopping into an adventure by continually filling aisle after aisle with great finds at great prices from around the world. (Cost Plus World Market) Although I was not able to find Cost Plus World Market’s mission statement, I found what they call the Company Atmosphere. They want customers to expect an adventurous atmosphere when they enter into any of the store locations. They try to recreate a bazaar type atmosphere for those who want to look for items from different areas from around the globe. Cost Plus World Market changes their items they carry in the stores frequently, so products are always new and fresh. The stores offer a wide variety of goods that are imported from fifty countries around the globe. (Cost Plus World Market) Cost Plus World Market carries a variety of environmentally friendly items such as the plantation raised wood that many furniture products are made from as well as recycled glass goblets to name a few. Cost Plus World Market stores are located near major malls in thirty different cities. The target market is women from ages 25 to 55 years. World Market is a private label which most of the items have, with a few other labels. (www. hoovers. com) Cost Plus World Market Organizational Strengths Cost Plus World Market is considered 50 Countries Under One Roof. This is strength for the company for the people who do not ever get to leave and see other countries. They bring unique items from all over the globe that you cannot find in an ordinary retail or department store. Cost Plus World Market offers seasonal items that are unique and they sell them at reasonable prices. Many of the products that are sold at World Market are hand crafted by the local artisans in the different countries. (Cost Plus World Market)The company sells gourmet foods from different areas of the world not sold in your local stores. The wines that they sell include wine, micro brewed and imported beers, coffee, tea and bottled water. The wine assortment is moderately priced premium wines that are not readily available at a neighborhood wine or grocery store. The staffs are trained and can help with the different wines as to what the consumer is looking for with the budget they are working with. The company routinely shops a variety of retailers to ensure that its products are competitively priced. (Cost Plus World Market) Company strength for the company is that they are online, and since many people are connected to the internet they can reach many more consumers. Outside of the shopping the company has available on the website its Annual Report, Quarterly Reports, and Currents reports. The website gives information for the investors, merchandisers, etc. Cost Plus World Market offers different coupons for sales and percent off on the internet as ell. Since they shop the other competition retailers to make sure they have a competitive price you can feel comfortable that you will get the best price out there for unique items. Cost Plus World Market Organizational Weaknesses Cost Plus World Market has significant debt and may incur from this substantial debt added to it in the future. A good portion of the future cash flow for the companies operating activities will likely be dedicated to the payment of interest and the repayment of principal on the indebtedness. The company lenders have liens on the majority of the company’s assets. With this, the lender has a first priority including the company’s cash and inventory balances. (Cost Plus World Market) Cost Plus World Market can minimize this by making sure that they have the best prices of their competitors, advertise sales, new items, and the seasonal items they get in stock. Another weakness for Cost Plus World Market is that they incur major costs for the transportation of goods from foreign ports to the distribution centers and stores. They continually negotiate pricing for certain transportation contracts and with the rise in fuel costs vendors are expected to increase their rates, which in turn Cost Plus World Market will not be able to remain competitively priced to the consumers as they will have to compensate for the increase in transportation rates. (Cost Plus World Market) They can try to minimize this by negotiating a contract that holds a set transportation rate for a predetermined price to keep the costs competitive with the competition. Cost Plus World Market Organizational Opportunities Cost Plus World Market has an International, well established, sourcing network with long standing relationship with many of its vendors. They however do not hold long-term contracts with their suppliers as it is customary for this type of industry. The buyers often work with suppliers to produce unique products exclusive to Cost Plus World Market. The company believes that to keep the competitive prices, although there could be delays in changing suppliers, alternate sources of merchandise are available at comparable prices. Cost Plus World Market’s products are manufactured abroad in over 50 countries in Europe, North and South America, Asia, Africa, and Australia. (Cost Plus World Market) Another opportunity for the company is the use of technology with having the products available on the company website for those consumers which Cost Plus World Market is not in their local area. The company’s information systems allow all of the stores across to link to the headquarters in Oakland, California. They are able to keep track of all the stores, sales, inventory, what store the items are sold in, all of which is updated daily. This allows the store managements to keep track of their data and better other in-store administration capabilities. This will help to keep products stocked, decide which items sell better in which area so as to not waste money on items which do not sell in certain areas and sell better in others. This will also better the communication between stores and better control finances. (Cost Plus World Market) Cost Plus World Market Organizational Threats One of the main threats to Cost Plus World Market is the competition. The company competes against a diverse group of retailers from specialty stores to department stores. The competitions companies are such as Bed Bath & Beyond, Target, Crate & Barrel, Pottery Barn, Michaels Stores, Pier 1 Imports, Trader Joes, and William-Sonome. Cost Plus World Market competes with these types of companies for customers, prices, and assortment of products, brand name, recognition, store locations, and the qualifications of the management. Cost Plus World Market) Another threat for Cost Plus World Market is the occurrence or threat of international conflict or terrorist activities because the products that they sell are purchased in other countries and must be shipped to the United States. They need the items precise and on-time as much as possible to keep the stores stocked with the merchandise to sell. These threats or occurrences can cause critical downfall for the company, impact on the busines s, personnel and facilities, customers and suppliers and the general economic condition for Cost Plus World Market. Cost Plus World Market) Summary, Strategic Analysis and Suggestions Cost Plus World Market can maximize on their sourcing network with the vendors and suppliers overseas by when the fuel prices are high and scheduled to be on the rise. They could try for an extended contract with the vendors and suppliers to have a set rate for the shipping of the products to keep costs down to be competitive with competitors. This can keep them ahead of the competition and draw in new customers as well as keep the existing customers. Cost Plus World Market can continue to keep updating their information systems to keep all of the data accurate for finances, merchandise, suppliers, vendors, each stores information, and keep this all connected to the home office in Oakland, California. This is going to let them know where they stand and be able to better serve the consumers. To neutralize the threat of the competition, Cost Plus World Market can do all they can to keep the costs of the merchandise down below the competition, advertise their products, and keep the products fresh and new to keep drawing in current and new customers. They can continue to build relationships with the vendors and suppliers overseas to keep the products coming and unique for the consumers. To neutralize the threat of international conflicts or terrorist attacks, Cost Plus World Market can try all they can to keep a good bond with the overseas vendors and suppliers to keep business going and items to be shipped to the distribution centers. Many items are unique and exclusive to World Market regularly supplied by an international network of individual and regional artisans developed over the Company’s 50 years in the import business. The majority of the store’s furniture is constructed of environmentally friendly, farm raised wood while a number of items are made out of recycled glass and yet countless are constructed of environmentally friendly bamboo. The value, breadth and continual refreshment of products invite customers to come back throughout a lifetime of changing home furnishings and entertaining needs. (Wire) For consumers who want to shop in a store that is considered â€Å"50 countries under one roof† they will be more than pleased to step into any of the Cost Plus World Market Stores and find unique items to suit their personal tastes.

Case Study Of Managerial Economics - 1115 Words

Global Issue – Economics Fundamentals Introduction In 2008, Lehman Brothers was ranked 37 on the Forbes 500 list. It recorded phenomenal growth between 1999 and 2007 and by 2008 had revenues of more than $59 billion. During the United States housing boom era, the company invested heavily in mortgage-backed securities and real estate. By 2007, the company’s leverage ratio was averaging 31-to-1, meaning it borrowed $31 for every $1 in equity. This resulted in massive profits in the boom era but became a serious problem when the housing bubble burst. The firm was unable to unload those assets onto the market once home and commercial real estate prices began falling, leading to unsustainable losses. Lehman Brother executives overleveraged†¦show more content†¦The manager then is responsible for his/her own actions, the actions of other, and the use of all resources, no matter how scarce or plentiful, under his/his purview. The economics of effective management include identifying goals and constraints, recognizing the na ture and importance of profits, understanding incentives, understanding markets, recognizing the time value of money, and using marginal analysis. The first steps in making sound decisions is for managers to have well-defined goals and to understand their constraints (Baye Prince, 2014). Organizational goals serves some basic purposes. These are: (1) provide guidance and direction, (2) facilitate planning, (3) motivate and inspire employees, and (4) help organizations evaluate and control performance (Feliciano, 2008). However, the overall goal of most firms is to maximize profits or the firm’s value (Baye Prince, 2014). Profit is the difference between income and expenses, and reflects how well or not a company controls costs (McClintock, 2017). Earning a profit is important to all businesses because profitability impacts whether a company can secure financing from a bank, attract investors to fund its operations and grow its business. Companies cannot remain in business without turning a profit (Johnson, 2017). Sometimes the only way to make profit is through cost savingShow MoreRelatedManagerial Economics - Case Studies3445 Words   |  14 PagesCASE – 1 Dabur India Limited: Growing Big and Global Questions 1. What is the objective of Dabur? Is it profit maximisation or growth maximisation? Discuss. Answer : The objective is to â€Å"significantly accelerate profitable growth by providing comfort to others†. 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